Timbaland Unveiled His NFT Alter Ego “Congo”

 

.@Timbaland has taken Bored Ape ownership to a new level. Congo is more than the legendary producer's NFT. It's also his alter ego who he has beef with. 👀 pic.twitter.com/hEifuuaYhW

— nft now 💭 (@nftnow) July 5, 2022

 

Timbaland first acquired the Ape, it was simply known as Bored Ape #590. Today the Ape goes by Congo, and he’s got beef with the music legend. Although Timbaland is far from the only person in the music industry who’s embraced NFTs, he may be the first to bring his Bored Ape to life to the extent that he has. So how exactly has he been ‘beefing’ with Congo?

Speaking on behalf of Congo in an interview with nft now, Timbaland explained that Congo said he’d show him “how to do it for 2022 and on” — perhaps insinuating that the methods of the old guards of music might not work moving forward.

Of course, Congo has a leg up on Timbaland in terms of longevity. “The difference is we don’t die. We stay in the metaverse, it’s a different world. […] You had your time, I’ll show you the new wave,” Congo reportedly said, according to Timbaland.

What they’re cooking up

Despite the harsh words, the two are collaborating on a series of new music with accompanying videos that are set to be released under Congo’s name. The first video, “Has A Meaning,” will be produced and directed by Timbaland’s protégé, Zayd Portillo. Timbaland reportedly plays two lead CGI roles in the video, all captured with Unreal engine.

Everyone involved in the project hopes this will be a watershed moment not just in NFTs, but in pop culture as well. “Creativity means starting. Just going forward. This video wouldn’t exist if we believed in limitations,” said Timbaland in the press release.

Congo’s music debut is set to drop on glass.xyz on June 30, with MP3s of the track available to viewers of the music video via an AirDrop. The NFT itself is set to go live later that day, with a 100-edition mint scheduled at 5:30 p.m. EDT

Timbaland Presents: Congo | "Has A Meaning"

Timbaland has now lent his inimitable talent to the Metaverse with the introduction of Congo, his NFT alter ego. Under the Congo alias, Timbaland is releasing the groundbreaking music video, “Has A Meaning”, a collaboration with his protege, Zayd Portillo. Timbaland plays both lead motion capture roles featuring characters from the Bored Ape Yacht Club, all captured within Unreal Engine!

THE WORLD PREMIER 🔥 HAS A MEANING. 🦍 🦍
VIDEO PARTY LAUNCH GOING UP

NOW@glassprotocol @creatrgod @BoredApeYC @OthersideMeta

https://t.co/1Akj3A1Cr5

— Timbaland (@Timbaland) June 30, 2022

ApeSh!t The Music Video | THE ZOO x APE-IN x BAYC (Prod By Timbaland)

Ape-In Productions (AIP), the first NFT-based record label, has released this ground-breaking debut music video, “Apesh!t”, to the public. This innovative video is the first for TheZoo, who is also the first NFT hip-hop group, and who burst on the scene in 2021 amidst the explosion of NFT popularity. “ApeSh!t” is animated and directed by Randy Chriz of Meraki United who is most well-known for his animated videos featuring Eminem, including those for “Godzilla” and “Tone Deaf”.

Timbaland Will Release NFT Collection with web3 Community Timepiece

 Timbaland has joined hands with TIMEPieces, TIME’s Web3 community initiative, to launch its latest NFT collection. The collection, which is TIMEPieces’ first foray into the musical NFTs, features an original beat from Timbaland that has been interpreted into visual video art by 14 different artists.

Timepiece x Timbaland: The BeatClub Collection will consist of a total of 252 pieces, featuring videos inspired and integrated by Timbaland and its platform BeatClub. Each NFT will also include a pack of 10 sounds from Beatclub, Timbaland’s online global marketplace for music makers, which was launched in 2021. BeatClub, which allows members to use beats by Timbaland and others on the platform to create their own mixes, entered the web3 space. In August 2021 when it partnered with fintech company Horizon Fintex to bring regulated trading opportunities to fans. 

The idea is to create a platform where select Bored Apes can release music and other content as NFTs. Ownership of these NFTs will grant access to other exclusive experiences in the Bored Ape universe, such as animated concerts and virtual studio sessions. 

When Yuga Labs minted the NFTs it granted the rights to commercialize any given Bored Ape to its owner. This allows Ape-In Productions to use these NFTs as a cover image for content promotion and also create other works based on them. Ape-In has commissioned BRON Digital to develop animated versions of the NFTs of the group members.

Separately, Universal Music Group label 10:22pm partnered with a member of the Bored Ape Yacht Club and is using four Apes from his collection in a music group called Kingship. 

For Ape NFT owners, new brands centered around Ape Yacht Club promotes the project and have the potential to add value to these NFTs. As such, NFT holders will benefit from brand building, and, at least for now, finding Ape holders to participate in the project shouldn’t be an issue. 

Meanwhile, music in the metaverse is becoming a trend. Animoca Brands has partnered with Cube Entertainment to use its intellectual property in the K-pop industry to launch a music metaverse platform. Warner Music contributed to a $725 million investment in blockchain games platform Forte. The CMA launched an NFT to celebrate its 55th event. And Spotify blockchain competitor Audius received backing from prominent names, including Katy Perry and Little Nas X. 

Timbaland Releases NFTs Composed From His Upcoming EP ‘Opera Noir’

Musician and producer Timbaland is releasing a series of non-fungible tokens (NFTs) composed of pieces from his upcoming EP, Opera Noir.

The NFT Producer Mix Series is Timbaland’s first-ever collection of NFTs. Each song from the Opera Noir EP will have five to eight different NFTs, for a total of 50 – 90 digital collectibles per song. 

“Critical to our industry is the ability to implement the same media rights protection we have in other formats such as streaming, with what we do now in NFTs. With Monegraph’s digital rights controls, we now have the intellectual protection needed to safely scale the issuance of NFTs across the music world.”

Timbaland

 

 

Huge Names in the NFT World Have Contributed to Timbaland’s NFT Project

Jennifer and Kevin McCoy created the first NFT of the art world in 2014. It was later sold for $1.4 million.

”These artistic geniuses are responsible for the accompanying artwork of Timbaland’s collection also. Moreover, it’s inspired by the ’70s and features music equipment from that era.

“The NFT phenomenon is deeply a part of the art world. It emerged from the long history of artists engaging with creative technology.”

Kevin McCoy

 

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“It’s exciting to take our art and technology practice and partner with Timbaland to introduce this groundbreaking Music NFT collection. We are thrilled to respond to this music celebrating the origins of R&B with algorithmically driven visuals.”

Kevin McCoy

 

Fans will have an opportunity to receive part of Timbaland’s collection for free. Big collectors of the Opera Noir NFTs will also be provided with an online mix board. This will allow them to create their own musical designs with Timbaland beats.

“Music NFTs are now part of our business. They offer musicians a new way to express themselves and interact with fans.”

Timbaland

 

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