Timbaland Talks About his New Projects & Opera Noir
So Timbaland is an ideal choice to host The Pop Game, Lifetime’s new music competition series, which is essentially a bootcamp for five aspiring teen artists and their parents. Even though odds are slim that The Pop Game Season 1 will yield music’s next American Idol-style sensation, the superproducer is enjoying the artist-development aspect of the process. “All the people I’ve worked with, they were special, But I never got a chance to work with them in the beginning. I’m having fun building and finding out what’s special [with these artists]. That’s something I’ve never experienced, really.”
Timbaland New Show "The Pop Game" |
Timbaland can also relate to the contestants. He remembers when he and fellow A-list hitmaker Pharrell Williams were just a couple of high school kids in Virginia Beach, trying to get recognition for their pre-fame group Surrounded by Idiots. “Being from Virginia, we had to go hard to figure out stuff, We came in the game at a different time, where you had to be great or you wouldn’t get noticed. I wouldn’t get played on the radio if something did not stick out.”
Having a distinct sound has been key in Timbaland’s career, and that helped him secure another recent television opportunity: serving as music director for the Fox hip-hop drama series Empire, a role he held for the first two seasons. “I’m a risk-taker,” he says. “I reinvent myself. Empire was a stepping stone. I had other things that I wanted to do in TV and film, and [director] Lee [Daniels] was a great mentor for me.”
Timbaland understands. It’s been seven years since he released his last solo album, 2009’s Shock Value II, and he won’t release Opera Noir until he feels it’s ready.
via Yahoo.com
Labels: Empire, Fox, interview, L.A. Reid, Lee Daniels, Missy Elliott, New Album, Opera Noir, Pharrell Williams, The Pop Game, Timbaland